For the 71,000-plus fans fortunate enough to attend Super Bowl LI in person, paying to get through the gates is just part of the expense. Eating, drinking and buying souvenirs is anything but cheap. Here's a quick sampling of how much fans will pay for some notable items at the big game.
Alcohol
If you want to drink at the Super Bowl, it'll set you back. A single-shot cocktail goes for $15. A double? You guessed it: $30. Premium beer comes with a $14 price tag, while domestic Budweiser products are $12. Frozen margaritas -- which come in multiple colors!