Sports fans who have long criticized their favorite teams for the prices they charge at the stadium, might finally get their wish: Cheaper concessions.
That's what could happen if others follow the way of Atlanta Falcons and United owner Arthur Blank, whose group revealed Thursday that, despite lowering their food and beverage prices to the lowest in all of major professional American sports, fans actually spent more.
Steve Cannon, CEO of the AMB Group, Blank's holding company, told ESPN that although food and beverage prices were 50 percent lower in its new Mercedes-Benz Stadium than the prices in the Georgia Dome the previous year, fans spent 16 percent more.