A Boston newspaper column led to a Georgia gas station halting sales of Sam Adams beer.
On Monday, Viral Chhadua, a manager in Gainesville, Georgia, hatched the plan after reading a column by Boston Globe columnist Dan Shaughnessy with the headline "It's hard to get pumped up for a Super Bowl against...Atlanta."
Shaughnessy called the city a place with "absolutely zero enthusiasm for professional sports."
"I was already pumped that we were in the Super Bowl and matched up against living legends in Bill (Belichick) and Tom (Brady)," Chhadua said. "Then this article pops up and belittles our sports teams and fan base.