One of the most creative, fun and ethically important things the NFL has done in modern times is the creation of the annual My Cause My Cleats campaign. This player-led program began in 2016 and provides a yearly opportunity for players to showcase and bring awareness to organizations and causes that are important to them.
In total, 41 Atlanta Falcons players are participating this year and have selected causes to represent on their cleats for Sunday’s game against the Tampa Bay Buccaneers. This year, quarterback Matt Ryan is representing the At-Promise Youth & Community Center in Atlanta.