When Arthur Blank had to replace Mike Smith after the 2014 season, there was a clear emphasis on building a stronger identity in Atlanta. Smith’s idea to build a bigger and tougher roster failed to translate into sustainable success. They needed a head coach who was more in step with the times, especially because the NFL was changing.
Rex Ryan and Todd Bowles were two of the most popular head coaching candidates. With not many offensive coaches available, Blank was set on hiring another defensive-minded coach. Bowles was hired by the Jets, while Ryan decided to remain in the AFC East by going to Buffalo.