ATLANTA, GA - JANUARY 15: A fan of the Atlanta Falcons holds up a flag with the Falcons logo as fans wait to enter the stadium to watch them play against the Green Bay Packers during their 2011 NFC divisional playoff game at Georgia Dome on January 15, 2011 in Atlanta, Georgia. (Photo by Chris Graythen/Getty Images)
For more than a decade, the Atlanta Falcons have used the battle cry “Rise Up” in commercials, billboards, and during game days. The marketing ploy started back in 2010 with actor Samuel L. Jackson appeared in his first Falcons commercial.