FLOWERY BRANCH, Ga. -- The Atlanta Falcons turned a little bit of fictionalized motivation into semi-reality Wednesday afternoon -- all in the form of a sign.
Specifically, a "BELIEVE" sign, mimicked from the one hanging inside the AFC Richmond locker room in the Emmy-winning Apple TV+ show "Ted Lasso," now hanging in the media press conference room at the team's practice facility.
In the show, Jason Sudeikis plays the title character, an American football coach who takes over an English Premier League side despite knowing nothing about the game.
This latest venture into the world of Lasso started Sunday, after the Falcons' 17-14 come-from-behind win over the New York Giants, when the word "belief" or "believe" was uttered out of every player's mouth -- something that's been a constant when Falcons players and their head coach, Arthur Smith, have talked publicly the past two weeks.