“Embrace the suck.” That’s the motto that Atlanta Falcons head coach Dan Quinn hopes will turn the team into Super Bowl champions this upcoming season. Surely, the expression confuses many people as it sounds negative. However, it’s not.
“Eat a crap sandwich with a smile,” Quinn explained to Jeff Schultz of the Atlanta Journal Constitution earlier this month. “This is going to be hard. Your choice: It’s a victim’s mentality or a warrior mentality. It’s like, ‘I know this run is going to be long, and it’s going to be really hard. But here I go again.