ATLANTA — It’s somewhere in the neighborhood of 500 feet from foul pole to foul pole at SunTrust Park, but when someone twice your speed is chasing you, it feels a whole lot farther than that.
The Atlanta Braves haven’t even played in their gleaming new ballpark for three months, but they’ve already got their first legitimate viral hit: Beat The Freeze, a mid-inning foot race where some hapless fan takes on a speedster in an ice-blue bodysuit … and the fan almost always loses badly, oh so badly.
The Freeze’s races have racked up millions of views on Facebook and Twitter, plus love from athletes, celebrities, and Jimmy Kimmel.