Investors – and baseball fans – will be able to buy and sell shares of stock in the Atlanta Braves next year under an unusual plan unveiled Thursday by team owner Liberty Media.
Liberty, a publicly traded company with a range of media and entertainment assets, said it will create a tracking stock that will provide a way to invest in the Braves’ financial performance separate from the rest of the conglomerate.
The Colorado-based company will continue to control the Braves under the plan, but the new stock — expected to begin trading on the Nasdaq exchange in the first half of next year – will make the Braves one of the few sports franchises with publicly listed shares allowing for direct investment.