ATLANTA -- There was a festive feel in the SunTrust Park plaza on Tuesday night, as the Braves welcomed Javy Lopez, Eddie Perez and some team dignitaries together to announce the launch of Los Bravos, a platform aimed toward extending the outreach to Atlanta's Latino community.
"It provides a platform for us to go out into the marketplace and say we are supporting and embracing the Latino community throughout metro Atlanta," Braves president of business Derek Schiller said. "We'll have a bunch of community and marketing initiatives."
After providing a glimpse of some of the T-shirts and hats that will be available via the merchandising aspect of this platform, the Braves had Perez and Lopez model the Los Bravos jerseys that the team will wear during its Sept.