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Braves Join Fortnite Backers for Metaverse Field of Dreams, and Dollars

Now this is a field of dreams. On Thursday, the Atlanta Braves unveiled the first MLB stadium built in the metaverse, an online replica of Truist Park that hosted a few hundred visitors in an early test.

“We firmly believe that these types of virtual environments are the future of how fans will consume sports content digitally,” Braves VP of marketing and innovation Greg Mize said during an old-fashioned phone call.

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Atlanta was originally inspired by Travis Scott, who performed a “concert” inside Fortnite for nearly 30 million players in 2019, Mize said.