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Atlanta Braves Morning Chop: value in the eye of the beholder

By Forbes’ reckoning, the Atlanta Braves have the 12th most valuable franchise in the sport.

This is the 22nd year that Forbes has crunched the numbers and tried to come up with guesses on team values, which admittedly is a tricky science.

Because nearly all teams are privately held, the researchers don’t have the means of getting detailed looks at the books. Instead, they have to pay attention to industry news and market conditions for the basis of their work.

This includes things such as new TV deal announcements, ticket sales, merchandise sales, and the value of MLB-owned enterprises like MLB Advanced Media and the MLB Network cable channel.