Classic Professional Wrestling - or Sports Entertainment, if you prefer - when done best is based on several straight-forward premises:
- Tell an engaging story in which the audience can get emotionally invested;
- Have one participant(s) in the story the audience wants to boo (the heel) and one participant(s) that the audience wants to cheer (the babyface); and
- Eventually have the story end when good overcomes evil and the babyface(s) defeat the heel(s) (the pay-off) - even if evil gets retribution after defeat.
This is the same storyline that makes most epic stories, well, epic.