Bournemouth boss Scott Parker has urged his players to develop a 'nasty streak' and become 'horrible' to play against in order to compete in the Premier League.
The newly-promoted Cherries - Championship runners-up last term - enjoyed a dream top-flight return thanks to Saturday's 2-0 win over Aston Villa.
Goals from Jefferson Lerma and Kieffer Moore earned the physical hosts victory at Vitality Stadium and Parker wants to maintain the intimidating approach.
'Coming here needs to be uncomfortable,' he said. 'Teams need to be coming away from here knowing they've been in a right game and they need to feel that constantly really.