Steven Gerrard has already built a reputation as a strong disciplinarian from his time at Rangers and the start of his Aston Villa career. It is this attribute that appears to be a keen draw of the club's owners, judging by the actions of his predecessors.
The Liverpool legend - who took over at Villa Park last November - is targeting a top-10 finish in the upcoming campaign. One of his first actions at the club was to introduce a ban on certain food items in the club canteen, including tomato ketchup.
And a leaked list of fines at Villa Park, from before the 42-year-old's arrival, shows that the ruthless approach is something the Villa chiefs take kindly to.