Manager Lee Johnson has urged Hibs to show their "individual brilliance" and thrive as underdogs against an Aston Villa side he believes are favourites to win the Europa Conference League.
The teams meet at sold-out Easter Road in Wednesday's play-off first leg.
Hibs have come through two qualifying rounds, while Villa are beginning their first European campaign in 13 years.
"You can feel that buzz. This is where we want to be, who we want to be competing against," said Johnson.
"I think we have a really good opportunity to enhance the reputation of the club.