Banter is positively flowing from football club social media accounts. This summer has seen a space race of clubs attempting to outdo each other with creative videos and memes. Social posts have been going viral to the point of epidemic.
Aston Villa's July 3 Twitter announcement of John Terry's signing through the medium of a WhatsApp conversation between club owner Dr. Tony Xia, manager Steve Bruce and a host of current and former players was retweeted almost 21,000 times and liked almost 29,000 times.
"A couple of people in our content team came up with that one," Villa's head of communications, Tommy Jordan, explained to ESPN FC.