Aston Villa have terminated their sponsorship deal with Parimatch after the betting firm were sanctioned by Ukraine, with Chelsea, Newcastle and Leicester expected to follow their lead shortly.
The Cyprus-based sports tech company were one of 287 betting operators sanctioned for continuing to operate in Russia earlier this month, with President Zelensky accusing them of seeking to benefit financially from the invasion of Ukraine.
Sportsmail revealed a fortnight ago that Chelsea were reviewing their contract with Parimatch due to particularly sensitivity at Stamford Bridge over the Russian invasion, but Villa have moved quickest to sever ties.