Mikel Arteta says he hates that Arsenal are perceived as a soft touch and it is down to them to change the narrative against Burnley at Turf Moor on Saturday.
It is a tag the north London club have long struggled to shake. Troy Deeney famously accused Arsenal of lacking ‘cojones’ and former Premier League striker Cameron Jerome, speaking on talkSPORT on Thursday, said he used to look forward to facing the Gunners.
Burnley have their own reputation for being brutish, with more of those accusations being made after their bruising contest with Everton on Monday.