Viewers were left in stitches as an exasperated Roy Keane reacted to Sky Sports advertising the new House of Dragon series during Sunday's coverage of Man City vs Arsenal.
Keane was part of the punditry team for the massive top of the table clash and couldn't hide his disgust as the broadcast was interrupted to preview the Game of Thrones spin-off.
Keane was seen staring at presenter David Jones in dismay as he did his bit to plug the series.
And fans were highly amused by his response, taking to social media to share their thoughts.