Richard Keys has fanned the flames of his vendetta against Mikel Arteta, this time labelling the Arsenal boss an 'embarrassment' and 'totally out of control' for his touchline antics.
It comes just two months after the former Sky Sports presenter desperately called upon the FA to 'do something' about Arteta's behaviour.
Arteta was incensed by his side not being awarded two 'scandalous' penalties during their 0-0 draw with Newcastle.
The second penalty shout - when Granit Xhaka's late cross struck Jacob Murphy's arm - caused a row with his counterpart Eddie Howe who was not happy when Arteta went ballistic on the touchline.