We are proud to announce that our No More Red campaign in conjunction with adidas has won another honour, this time at the Sports Industry Awards 2023. The Purpose Driven Sponsorship Award is another fantastic achievement and a testament to the hard work and dedication of everyone involved in the project.
Arsenal’s Head of Community, Freddie Hudson, accepted the award on behalf of the club from Olympic gold medallist swimmers Ellie Simmonds and Rebecca Adlington. Our partners from adidas, our collaborators on the project, and a group of colleagues from both organisations who have shaped the project were also attendance.