It is easy to laugh at Todd Boehly's big ideas for English football, but first be aware of how previous innovations were received.
The introduction of a second substitute, initially proposed in 1986, was rejected on the grounds it would constitute another meal, another appearance fee and an extra hotel room on away trips.
Later, Arsenal vice-chairman David Dein arrived with the idea of putting players' names on shirts. One club owner opposed it claiming his laundry room wasn't big enough to cope. As it was, a player could take any shirt with a number on the back.