LABRUM London, Arsenal and adidas have made history by holding a first-of-its-kind runway show pitchside at Emirates Stadium.
The London Fashion Week Spring Summer 2025 show builds on the collaboration between ourselves, LABRUM and adidas which saw the three brands come together to launch our 2024/25 away kit in July this year.
The show opened with a spoken word recital from grime artist and Arsenal supporter Ghetts, followed by well-known names across the cultural spectrum including Clara Amfo, Mawaan Rizwan, Amanda Reifer, Michael Dapaah and our midfielder and adidas athlete, Declan Rice, who walked the runway.
LABRUM London is committed to telling the untold stories of Africa, and the collaboration between LABRUM, Arsenal and adidas pays homage to the inspiration, togetherness and sense of belonging football provides across the world.