Arsenal boss Jonas Eidevall has been ruffling feathers since his first day on the job with his passionate celebrations, animated touchline outbursts and tactical mind games.
If you are not familiar with the Swedish manager then you are missing out, for he is one of the biggest characters in English football. The Women's Super League needs personalities and, for better or worse, Eidevall is box office.
Just last week Arsenal were in the final seconds of their Champions League quarter-final against Bayern Munich and were leading 2-1 on aggregate.