Pink matters a great deal to Paris Saint Germain, explains an assistant in the club shop which the team have just opened on London’s Oxford Street.
The colour has been trending this year, she relates. There was Barbie and before that a hit pink Valentino fashion range. So the club’s design people came up with a salmon pink hue for a PSG ‘training kit’ range – high end fashion apparel which you certainly wouldn’t want to get mud on but which is apparently trending.
‘The kids love it,’ the assistant says. ‘Gen Z are going crazy for it and the women want that product because it’s more fashion-focussed.