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How we smashed social media with our kit launch!

Related Topics: Bukayo Saka

Today saw us launch our new 2023/24 adidas home kit, and to say it went down well on social media is an understatement!

Our supporters were loving the new design which pays tribute to our Invincible side of 20 years ago, and to help introduce it to Gooners around the world we produced all sorts of captivating content for our various channels.

Here you can see it all in one place:

Get your kit now Arsenal Direct, as well as in Arsenal stores and selected adidas retail stores

The tease

Ahead of its launch, we gave a tantalising taste of the kit on our channels just before its official unveiling as Bukayo Saka visited a select group of supporters and staff who received their first glimpse of the new design:

The Arsenal family, forever as one u2764ufe0f pic.