Manchester City striker Erling Haaland appears to have inadvertently set a new trend, with one particular photo sending sales of Y-fronts skyrocketing.
Haaland was snapped inside City's dressing room alongside Noel Gallagher after his side's victory over Arsenal on April 26, but posed with the rockstar in his pants.
Bizarrely, since the picture surfaced on social media, demand for the smalls has increased, leading to sales rising by a staggering 45 per cent.
Bosses at TOFS, a discount department store chain with over 200 locations around the UK, revealed that shelves have been 'stripped bare' thanks to Haaland.