Emma Hayes has warned women footballers that they will now face added scrutiny from TV pundits and on social media – but the game needs it in order to be taken as seriously as the men's game.
The manager of reigning champions Chelsea takes her team to the Emirates Stadium for a London derby with Arsenal today, as the Women's Super League goes up a level through lucrative television and sponsorship deals.
Sky and the BBC will be showing between 50 and 60 live games per season in a deal worth £24m over the next three years, bringing a huge step-up in exposure.