FA Cup sponsors Emirates are selling tickets to supporters for the semi-finals and final at Wembley Stadium – in exchange for 15,000 air miles.
The airline giants are allowing frequent flyers to attend the games and give their customers the option to select which section they want to sit in.
Arsenal, Chelsea, Manchester City and Tottenham are allocated approximately 32,000 tickets each – and Emirates have been accused of selling out football and the spirit of the world's oldest cup competition by supporters.
Chelsea play Tottenham on Saturday April 22 before Manchester City and Arsenal meet on the Sunday.