Arsenal’s deal with Tel Aviv-based company KonnecTo has caused some comment at a time when data harvesting and online security of private information are hot topics.
Intelligence-based data collection and analysis platform KonnecTo, run by ex-Israeli military staff, are one of six start-up companies that the club are partnering as part of an initiative to gain a deeper understanding of the Arsenal fanbase.
But concern has arisen following Arsenal and KonnecTo running an online survey for fans in Nigeria with a competition prize as an incentive.
For by signing up for the survey, fans agreed to let KonnecTo trawl their data on social media at a highly sensitive time on the cyber front — collecting pictures and mentions of brands.