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Calls for fans to BOYCOTT Arsenal as club's billionaire US owner launches a 'sickening' new channel billed as the Netflix of the hunting world - and insists it's 'ethical'

Fans are being urged to boycott Arsenal Football Club after its owner launched a 'sickening' bloodsport channel in the UK.

Billionaire Stan Kroenke was today slammed by animal rights campaigners for launching what is billed as the Netflix of the hunting world.

Online Streaming Service My Outdoor TV (MOTV) features 'big game' — everything from elephants to antelopes — killed for sport and was launched in the UK at Game Fair in Hertfordshire last weekend.

Despite a furious backlash on social media from the likes of Ben Fogle and Robert Peston, the channel's spokesman Simon Barr told The Times: 'MOTV will present ethical, fair chase hunting and as long as it's legal it will be on there.