We’ve teamed up with Athletic Brewing Company, America’s largest non-alcoholic brewery, who today became our first Official Non-Alcoholic Beer Partner.
Starting this August, this partnership will see cans of Athletic’s award-winning Run Wild IPA available throughout Emirates Stadium for all men’s and women’s matches. Additionally, Run Wild IPA will be served on draught at the club level.
Athletic will also invest in a marketing campaign featuring Arsenal players, and will run a series of promotions, including in-stadium sampling activations, social media giveaways, and VIP supporter experiences.
“As we continue to grow our footprint in the UK, we’re honoured to partner with Arsenal, an institution synonymous with not just English football, but the sport on a global stage,” said Bill Shufelt, Co-Founder and CEO of Athletic.