Arsenal have found a new way to earn the ire of social media with the bizarre press release that accompanied the announcement of their new kit.
The Gunners revealed their new Puma kit to much fanfare on Wednesday but the press release left many scratching their heads.
It included a strange poem cum mission statement with some baffling lines and an odd stress on the definitive article.
Here are just a few of the stranger parts: 'We are THE ones who always pick the cannon when we are playing Monopoly.