Arsenal legend Thierry Henry has warned fans a potential takeover by Spotify founder Daniel Ek could take a "very long" time and said the Swede wants the club to rediscover its identity.
Henry and other Gunners greats have joined his bid but owners Stan and Josh Kroenke say they do not want to sell.
"He wants to reinject the Arsenal DNA, the identity that's gone," Henry said.
"You don't have Arsenal people there among the board that can sometimes show the right direction and that is what Daniel wants to do.
"Daniel is an Arsenal fan - he hasn't said that for publicity, he has been an Arsenal fan for a long time.