When Harry Kane tucked home his penalty past a statuesque Petr Cech to set Tottenham Hotspur on their way towards finishing above Arsenal for the first time in 22 years, the memes began.
Called a variety of names on the internet - St. Woolwich's Day and Goonsday among the most memorable - it was the moment Spurs fans had waited for after years in Arsenal's shadow, and they wanted to make the best of it.
The usual mix of irony, Photoshopping and plain old trolling began - exacerbated by Arsenal fans being infamous for their very vocal nature on social media.