Plenty has changed since October 2012. That was when Arsenal Fan TV uploaded their very first video to YouTube; a shaky, grainy clip of a fan explaining TV footage that showed him walking out of the Madejski Stadium after watching Arsenal fall 4-0 down to Reading in a game they'd win 7-5.
It garnered a not inconsiderable 11,000 views and three comments.
'I'd never filmed a video, I didn't know how to upload a video to YouTube, I didn't know anything, said founder Robbie Lyle, now more ever-present outside the Emirates Stadium than Thierry Henry's satue, in a recent interview.