General July 14, 2023
WEST POINT, N.Y. – General Motors (GM) (Chevrolet, Buick, GMC, Cadillac) is proud to announce its sponsorship of Army West Point Athletics. This opportunity will serve as a strategic alliance between the GM Military Appreciation Program and Army Athletics, spotlighting GM's longtime commitment to the U.S. Military.
Notably, the comprehensive sponsorship provides GM exclusive automotive rights and will carry the designation of "Proud Sponsor of Army Athletics" and "Official Vehicle of Army Athletics". Sports for brand engagement include football, men's and women's basketball, hockey, and men's and women's lacrosse – allowing for a year-round initiative that celebrates the fearless men and women who have made an everlasting impact on athletics at the United States Military Academy.