FAYETTEVILLE — Arkansas athletics director Hunter Yurachek called the $100,000 fine incurred from the SEC this week “worth it,” referencing the exposure the moment provided, but also the lack of confrontation between fans and law enforcement that would have been tasked with keeping them off the field.
Yurachek said he did not want to be “flippant” about the dollar amount, but said there was some tradeoff in the amount of exposure the Razorbacks received for the celebration that followed a 40-21 victory over Texas. Several-thousand Arkansas fans ran onto the field immediately following the win, a scene that was shown on highlight shows and shared thousands of times on social media.