“Hype” as been a theme throughout this Arkansas basketball season so far. There was, of course, plenty of it coming into the year with a shiny new coach and all the blue-chip players coming to Fayetteville alongside him.
Somehow, it’s persisted even though the team currently sit at 1-6 in SEC play after losing three of its first four conference home games. While program has consistently struggled to fill up the arena, the fans who do show up have been forced to keep enduring hype, this time in the form of mind-numbing advertising gimmicks meant to generate more revenue for the athletic department.