FAYETTEVILLE — There are online workshops that will teach you how to write a slogan. If you are an Arkansas football fan, you detest them.
Stuff like “hammer down,” or “left lane” or “pop the clutch” were common phrases thrown around by Chad Morris in his first months as he sped into a 2-10 season in Year 1, then fired in Year 2 of what eventually became another 2-10.
Fans eventually turned on Morris and those slogans were used to suggest that’s how fast the coach should leave town never to return. Some headlines were written after 30-point losses to emphasize that the Hogs had been “hammered down.