FAYETTEVILLE — The University of Arkansas is entering the secondary ticket market.
The Razorbacks on Tuesday announced they are starting an exchange program that will allow season ticket holders and prospective single-game buyers to sell and buy from the university, instead of through other secondary vendors like StubHub and TicketMaster.
Through the new platform, season ticket holders can sell back tickets to SEC games they are unable to attend and receive cash for up-to face value. Those tickets will then be resold for market value to buyers who have reserved their place on a waiting list.
The Razorbacks promise to resell the tickets for less than the price they are being resold through other ticket exchanges.