By 11 a.m. there were no parking spots left on the street and the Embassy Suites parking lot and decks were filling up fast.
It was still almost an hour-and-a-half until Chad Morris, the head football coach at the University of Arkansas, would address the Little Rock Touchdown Club for the first time.
The club's attendance record of 600, and that was for Frank Broyles, was going down.
The ballroom was so full of tables and chairs that the buffets were in the hallway and every server on the hotel's payroll was scrambling to feed the 700, a standing room only crowd, who came to hear about the Razorbacks and the upcoming season.