It has never been far from the public consciousness, but NIL was once again thrust into mainstream conversation in Arkansas this week.
The renewed discussion stems from athletics director Hunter Yurachek’s appearance at the Little Rock Touchdown Club on Monday, when he was asked about the issue.
While the Razorbacks have made some strides in that department, especially in sports like men’s basketball, they still have work to do in football when it comes to their peers.
“We’ve finally gotten our footing at the University of Arkansas in the NIL world, but we’re not where we need to be,” Yurachek said.