As the market for college athlete to earn money off their names, images and likenesses rapidly evolves, NCAA enforcement is faced with the tricky task of trying to police activities currently unregulated by detailed, uniform rules.
NCAA Vice President of Enforcement Jon Duncan told the Associated Press that letters of inquiry have gone out to multiple schools over the last few months. He declined to identify the schools but said the letters are not indicative of a formal investigation and they are frequently used for an assortment of reasons.
"It's just dialogue with a school to get more information about whether violations have occurred," he said this week.