LITTLE ROCK — Programming by other media clears the conscience for devoting several hundred words to East vs. West and a way to retain all SEC games in an abbreviated football season.
Live sports programming on one TV network and an open-ended question on a sports talk show in Northwest Arkansas illustrate how some in the business are trying to provide daily content in today’s weird world:
• On a late-March weekend with only one important Kentucky Derby prep race, NBC Sports Network devoted 12 hours to thoroughbred racing, one of the few sporting events happening these days even though spectators are not present.