Hunter Yurachek told the Little Rock Touchdown Club on Monday that he sat down the night before to get advice from his wife Jennifer on addressing the lunch bunch.
She told him don't try to be smart, funny or charming.
"She told me just be myself," said Yurachek, drawing the first of several laughs from the crowd.
Truth is, he was himself. He was a breath of fresh air laced heavily with realism.
In 40 minutes, he drew applause 11 times, not including his introduction and closing. Frank Broyles was the only athletic director from the University of Arkansas to draw that kind of reaction.