University of Arkansas men's basketball Coach Eric Musselman's personality is like an open book, and that has translated to the Razorbacks having a very strong social media presence to promote the program.
After spending time as head coach of teams in the CBA, USBL, NBA Developmental League and NBA, Musselman learned the importance of promotion.
"My dad has been doing it for most of his career stemming from the minor leagues where you have to kind of push the envelope when it comes to marketing and getting butts in the seats," said the Razorbacks' director of recruiting Michael Musselman.