FAYETTEVILLE — Bret Bielema's degree is in marketing, likely the least surprising tidbit of information about the Arkansas coach for those who have come to know him in his few years in Fayetteville.
It's an educational background Bielema has put to good use since leaving Wisconsin for the Southeastern Conference, where his outgoing personality has developed even more of a spotlight-worthy reputation.
From the early days of engaging Twitter "haters" to his well-chronicled fashion selections, such as his sparkling shoes at SEC media days last month, Bielema has thrived under the glare of the south — more than once using his platform to sell himself and the Razorbacks.